Profitable encounters at the fairs and events

Event marketing is the most versatile and most genuinely social media. A unique opportunity to meet the right target group face to face. The presence enables to hear, see, taste, try, conversation, comparing – experience is a strong marketing message.

Events gathers hundreds or thousands potential customers under the same roof. In the event, during the few days, you can meet a great amount of new, interesting contacts.

Planning tips

• Set clear and concrete objective of the exhibition
• Who do you want to reach? What is your main message(s)?
• What kind of stand and program should be present to achieve this?
• Resources - who is responsible for what function, what do you need to order, what is the budget?
• The personnel at the event, do they know the goals and messages? They also need good spirit.
• Promote your participation at the fair. Include the fair to you marketing-mix.
• How do you encounter the visitors at the fair?
• How will you handle after-marketing and leads?

Tips for the events marketing

5 tips to plan a succesful partisipating to a fair:
Tradeshow Training Minute: Five Key Planning Principles - YouTube

5 tips for better results at the professional fairs:
Trade Show Training - YouTube